of we don't play nice

Lochers has a collection of tees for men and women. Entering the website, I was greeted by its slogan "For Those Who Like Their Fashion Rough & Dirty"

We don't play nice or we don't play at all. Locher's is a fashion label, that writes its own rules and is made for spoiled little brats that want to have everything.
In this world of over-styled people, we go back to the basics and offer the simplicity of a white T-Shirt with a big twist. We understand that you are bored of what you are wearing these days, so why not raise a few eyebrows next time you enter a room.
Perverts , degenerates, and nasty bitches can finally rejoice because now you can parade your hidden thoughts right out in the open. Locher's shirts are bold and daring and are not for everyone. If you are cute as hell and you know it, nothing will fit you better and make you even more adorable that one of our shirts. The whole reason behind fashion is to play and feel good.
Have fun and don't take you or anyone else too seriously.

Its just fashion darling.......