Sep 21, 2005

of blue rice

[via Popgadget]

Diet Furikake is Japanese style dieting. It is a flavored and blue seasoning to be sprinkled on rice so that your brain will form a negative image of it.
The human brain distinguishes between "pleasant" and "non-pleasant" and makes the body avoid non-pleasant things. As 70% of the information sent to the brain comes from visual perception, you can -so they say- program your brain to reject carbs through an unpleasant view of carbohydrate food and stop overeating.

[photo via]

6 comments:

  1. oh man... what other funny things has the Japs NOT come up with???

    ReplyDelete
  2. does it work? I think the blue color is not disgusting enough they should follow the thai design student who makes human parts out of bread. that would really turn you off from eating too much
    haha

    Food for thoughts

    ReplyDelete
  3. It is effective in making someone avoid rice, but wouldn't that force the user to eat worse substitutes, like chocolate cakes, fried udon etc? hmmm...

    ReplyDelete
  4. hangyong: Forever pattern pattern.

    entityx: Wah lau. That one confirm stanp chop disgusting.

    bahgae: Like that must paint all the food wierd wierd colours. :)

    ReplyDelete
  5. Rice that looks like self-indicating silica gel. Mmm... yummy!

    ReplyDelete
  6. elia diodati: Eat alledy teeth become blue blue. :)

    ReplyDelete

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