Jul 14, 2006

of mcdonald's sundial billboard

[via Streetside Investor]

McD’s Launches Next Strike In Breakfast War
McDonald’s Corp. is striking back in the ongoing fast food breakfast war with a new billboard in Wrigleyville.

Designed by ad agency Leo Burnett with the input of an engineer, the billboard features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches are dead center.

Also play the McDonald's game


3 comments:

  1. Ahh... Nothing at Mcdonald's is nice. Unless I have nothing else to eat, I won't eat there.

    But nice advertising idea though. =D

    ReplyDelete
  2. The game is quite addictive but so difficult!!!

    ReplyDelete
  3. jasper chen: With kids, very difficult not to go to Mc. Don't know what is the thing that draws them to Mc.

    jayaxe: I failed terribly in it.

    ReplyDelete

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