of the queue rehab program

Recently I spotted some cards while looking through a ZO Cards rack. What caught my attention was not only the cartoon illustrations that was printed on those cards but something extra stuck on the front of each of the card.

It did not take me long to figure out what was advertised on the cards. The zuji.com.sg hyperlink spread across the card suggested that the card should be promoting some travel offer from ZUJI, the online travel portal.

However after reading the bold statements and catchphrases on the card, it soon came to my knowledge that these cards was not to promote offers but to discourage the Singaporean to do what we like most…and that is to queue.

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A check with the ZUJI website confirmed that the travel portal has launched its "The Queue Rehab Program" campaign to encourage travel makers to book their travels online.

The ZUJI ZO Cards that I picked from the racks came in a set of four ZO Cards (well at least this is what I assumed since there were only 4 different designs that I could 'scavenge').

As I mentioned, what stood out from the other ZO Cards is that each card came with a "Quit the line" ZO badge.

4 ZO Cards means 4 badges. Just nice, one badge each for lancerlady, lancerlad, lancerkid and me.

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Right after getting hold of the badge, lancerlad pointed out the letter "Q" and started asking what was written on the badge and what it was meant for. Spent some time to explain to him stuff like "waiting in line", the internet, credit cards...

The cards consist of a comic representation that depicts the possible real-life problems when one queue up in line.


What's very comical is the warning tag lines. "Queuing can cause slow and painful injustice". Ha!

At the back of the cards, there are 3 simple steps for "queue addicts" to be cured of the queuing habit. 3 easy steps you can execute right in front of your computer.

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I've done transactions on the website before. Definitely a "no queue, no frills" experience. So enough said, with majority of the population having internet connection, booking tickets online is the way to go. Let your fingers and mouse do all the walking rather than your legs.



One advice from ZUJI: "Be your own judge. To queue or not to queue"