Do The Test: This is an Awareness Test created by the Transport for London for a safety campaign to encourage drivers to look out for bike riders. [photo link] The test illustrates the phenomenon which Havard Univerisity researchers call "change blindness".
This phenomenon is known as "change blindness" - only a tiny fraction of all the information going into your brain enters your consciousness. People often fail to see a change in their surroundings because their attention is elsewhere.Click here to go to Transport for London website.
[via PodBlack Blog]
I've seen that "change" test before. Without giving it away..I never saw "the change" either! This is very impressive and drives the point home.
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