of the filter - media recommendation engine

The Filter: A media recommendation engine. The site is founded by rocker Peter Gabriel and Martin Hopkins.

Peter Garbiel says,

The Internet, which I think is an amazing creation, provides access to an ocean of limitless information, but without filtering it's easy to drown. But if you have this little friend on your shoulder, that can pick out music to listen to and films to look it, it's something I would use provided I could steer it a little.

Read more at Yahoo News.