Jun 13, 2008

of strawberry shortcake gets makeover

Strawberry Shortcake, Care Bears to Receive Makeovers; Childhood Spoiled: Strawberry Shortcake, the 1980s doll craze has received a makeover suited to the 21st century.



According to NYT,
So her owner, American Greetings Properties, worked for a year on what it calls a “fruit-forward” makeover. Strawberry Shortcake, part of a line of scented dolls, now prefers fresh fruit to gumdrops, appears to wear just a dab of lipstick (but no rouge), and spends her time chatting on a cellphone instead of brushing her calico cat, Custard. Her new look was unveiled Tuesday, along with plans for a new line of toys from Hasbro.
Read more at NYT.

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