of men see bikini-clad women as objects, psychologists say

Men see bikini-clad women as objects, psychologists say: New research shows that, in men, the brain areas associated with handling tools and the intention to perform actions light up when viewing images of women in bikinis. They also remember these women's bodies better than those of fully-clothed women.

It may seem obvious that men perceive women in sexy bathing suits as objects, but now there's science to back it up. New research shows that, in men, the brain areas associated with handling tools and the intention to perform actions light up when viewing images of women in bikinis.

The research was presented this week by Susan Fiske, professor of psychology at Princeton University, at the annual meeting of the American Association for the Advancement of Science.

The participants, 21 heterosexual male undergraduates at Princeton, took questionnaires to determine whether they harbor "benevolent" sexism, which includes the belief that a woman's place is in the home, or hostile sexism, a more adversarial viewpoint which includes the belief that women attempt to dominate men.

In the men who scored highest on hostile sexism, the part of the brain associated with analyzing another person's thoughts, feelings and intentions was inactive while viewing scantily clad women, Fiske said.