Oct 2, 2013

of mercedes does the funky chicken

Mercedes-Benz is getting a little help from its feathered friends to demonstrate the comfort of its high-tech suspension technology.

The German automaker has created a "dancing" chickens ad, which has captured more than 4 million views on the company's YouTube channel.

It's meant to depict the stability system called Magic Body Control, which is available on the redesigned 2014 S-Class.

Set the tune of the 1980 Diana Ross disco hit, "Upside Down," the ad shows white-gloved handlers helping the chickens move to the beat. But the birds' heads stay still.

Magic Body Control uses a camera to scan imperfections on the road ahead and adjust the car's suspension accordingly, allowing for a smoother ride.

Read more (Mercedes does the funky chicken, ad goes viral - video)

mercedes magic body control
Watch Mercedes-Benz TV: MAGIC BODY CONTROL TV commercial "Chicken"


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