Mercedes-Benz is getting a little help from its feathered friends to demonstrate the comfort of its high-tech suspension technology.
The German automaker has created a "dancing" chickens ad, which has captured more than 4 million views on the company's YouTube channel.
It's meant to depict the stability system called Magic Body Control, which is available on the redesigned 2014 S-Class.
Set the tune of the 1980 Diana Ross disco hit, "Upside Down," the ad shows white-gloved handlers helping the chickens move to the beat. But the birds' heads stay still.
Magic Body Control uses a camera to scan imperfections on the road ahead and adjust the car's suspension accordingly, allowing for a smoother ride.
Read more (Mercedes does the funky chicken, ad goes viral - video)
Watch Mercedes-Benz TV: MAGIC BODY CONTROL TV commercial "Chicken"