Jan 19, 2009

of 350 dancers invades london liverpool street train station

T-Mobile invades busy London rail station: Presenting the T-Mobile Dance. T-Mobile engaged Saatchi & Saatchi to create this video which involed 350 dancers in a flash-mob-like dance routine inside London's Liverpool Street station.
350 dancers performed surprise routines as commuters passed through the concourse of Liverpool Street Station at 11am yesterday. 'Dance', created by Saatchi & Saatchi London, was produced using hidden TV cameras within the station, which captured the reactions of commuters as they watched the dancers perform. The three-minute guerrilla-style ad, which is part of T-Mobile's 'Life's for Sharing' campaign aired tonight on British terrestrial TV.

The dancers were similar to Internet based "flash mobs" where hundreds of people organise to meet in a public place and have water fights, pillow fights or parties. As you can see from the video below, the public were initially shocked but got into the swing of things eventually.

Doing the T-Mobile Dance.

Click here to listen to the public's reaction to the dance.
Click here to watch the night rehearsal.

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