Our new campaign targets competent drivers who regularly drive and put the 'Ks' in. These people drive 'comfortably' fast; typically a bit faster than the posted speed limit or other traffic. But they don't consider it to be wrong or anti-social because it's not really 'speeding' in their minds. They feel competent and in control of their vehicle.
This campaign launched on 5 January 2014 and encourages the audience to be conscious of other road users and to choose a safer speed that factors in the chance for human error.
Mistakes (http://www.nzta.govt.nz/about/advertising/speed/mistakes.html)
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Innovative New Zealand Road Safety Advert goes viral)
Speed ad - Mistakes
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